For over 25 years, Theresa Tran has worked in brand marketing, global communications, strategic partnerships, experiential activations, product collaborations, content creation and reputation management for some of the world’s best and biggest brands, events, athletes, creatives, industry icons, sports & entertainment personalities...and more.
In addition, it has taken her to over 90 countries throughout the world, and her contributions have helped generate millions in revenue growth and billions in earned media impressions for the companies and clients that have hired her.
Theresa has worked in-house at major corporations such as Nike, BMW, Donna Karan, and Walt Disney Company. While at Nike, she was Global Director of Communications for Jordan, serving as the communications strategist and lead for all brand, product and athlete marketing initiatives. She played an integral role on global campaigns as part of the Jordan leadership team, and worked closely with Michael Jordan and the entire Jordan athlete roster to ensure a cohesive and creative approach to the growth of the business.
In 2006, Theresa left Corporate America to pursue an entrepreneurial dream. She formed THE OFFENSE, a boutique consultancy that helps clients navigate various aspects of sports, entertainment, media and culture to amplify their brand - while assembling diverse teams to work with her on projects all over the world. Whether you’re a powerhouse multinational brand or an early stage burgeoning start-up, Theresa brings a vastly connected perspective to every client, and aims to achieve maximum reach and social impact that can cross genres, markets - even continents.
Theresa earned her Bachelor of Science degree in Marketing and International Business from Portland State University. She loves to travel and vows that she can live and work anywhere in the world, as long as there is good Wi-Fi, good food and good people (good weather a major plus). Her Saigon, Vietnam birthplace and her Portland, Oregon upbringing forms the basis of "The American Dream", which she lives out every day both personally and professionally.
